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OCT 12, 2024TECHNICAL SEO5 MIN READ
The Death of Keywords: Semantic Search Dominance
How Google's understanding of search intent is revolutionizing SEO strategy and why traditional keyword stuffing is officially dead.
The Evolution of Search
For years, SEO professionals have obsessed over keyword density, exact-match phrases, and meta tag optimization. But Google's algorithms have evolved far beyond simple pattern matching.
Understanding Semantic Search
Semantic search focuses on understanding the intent behind a query, not just the words used. Google's BERT and MUM models can now understand context, synonyms, and even the nuances of natural language.
What This Means for Your Strategy
Instead of targeting specific keywords, focus on creating comprehensive content that answers user questions thoroughly. Topic clusters and entity-based SEO are the new paradigm.